SADIA XMAS SPECIALS
We were invited by our friends from Africa Creative to collaborate on crafting the enchanting Sadia's Christmas campaign.
The visual narrative was brought to life through a captivating blend of diverse paper textures and intricate "paper design" sculptures.
We worked building the whole scene in 3D, retouching the appetite appeal shot (Photography by: Pablo Lobo) and the character. Both were provided by the agency.
Close-up renders
Appetite appeal retouching
Composition explorations
Before and after retouching
CREDITS
Client: SADIA
Agency: Africa Creative
Art Direction: Felipe Previtalli / Eduardo Vares
Retouching: Daniel D'Avila
CGI: Daniel D'Avila
CGI: Daniel D'Avila
Photography: Pablo Lobo
Producer: Vanessa Lima
